we rewrite

the code.

CREATIVITY FOUND HERE

✦

CREATIVITY FOUND HERE ✦

NOT FOUND? NOT A PROBLEM.

We’re 404 Studio, a creative collective of emerging designers and directors guiding and building businesses that feel alive, culturally relevant, and impossible to ignore.

Why 404 studio? We’re not a stiff corporate agency; we bring fresh energy, trend fluency, and professional-level execution to every project, without the intimidation. From brand identity to marketing campaigns, creative direction, and videography, we help brands show up louder, clearer, and more confidently wherever people encounter them.

Three people examining a camera and color samples on a table, involved in a creative or design project.

what we offer

BRAND DESIGN

Two orange and blue wristbands with the word "Guest" printed on them, one lying flat and the other standing upright. The wristbands feature design elements including lines, a QR code, and text indicating event locations like Hudson Valley and MOCA.

MAKE YOUR BUSINESS STAND OUT BEFORE YOU SAY A WORD.

We create visual identities that feel intentional, from logos and color systems to brand guidelines that actually get used.

ADVERTISING & MARKETING

A can of AXE MAXE MAXX body spray on a basketball court with players and a crowd, featuring NBA 2K25 branding and neon lights.

IDEAS THAT PEOPLE DON'T SCROLL PAST.

Campaigns and visuals are designed to get noticed. We create work that speaks clearly, feels current, and drives engagement across digital and physical spaces.

CREATIVE DIRECTION

Three women gathering around a table filled with various dishes, including pizza, sushi, pasta, oysters, and desserts. They are in front of a red backdrop and decorated with flowers and candles, celebrating a meal together.

THE VISION BEHIND EVERY DETAIL.

Big-picture thinking that ties everything together. From concept to execution, we shape the visual and narrative direction of your brand so every touchpoint feels intentional and on point.

Digital invitation of an African American shoe exhibit at Brooklyn Museum titled "Sole to Soul," with images of sneakers and shoes, RSVP button, and event details.

WEBSITE DESIGN

NEW!

WHERE YOUR BRAND LIVES ONLINE.

Visually driven websites that balance aesthetics with usability. We design digital experiences that feel effortless, expressive, and true to your brand.

VIDEOGRAPHY & PHOTOGRAPHY

A woman in a red outfit sitting on a beige chair on a black backdrop in a photography studio, with filming equipment, lighting, and cameras around her.

STORIES WORTH PRESSING PLAY ON.

Short-form videos and visual storytelling are how people consume content today. From brand moments to social-first edits, we create videos worth watching and sharing.

SERVICES & RATES➺

IT ALL BEGINS WITH AN IDEA

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IT ALL BEGINS WITH AN IDEA ✦

Young man with glasses, beard, and earrings, wearing a New York sweatshirt and a necklace with a pendant that has the name 'Josh,' standing against a pink wall.

MEET the team

A videographer and visual storyteller specializing in cinematic, high-quality content for brands and creatives. With a bachelor’s in Business Administration and a minor in Marketing from Monroe University, he creates authentic visuals that elevate storytelling and connect with audiences.

Joshua Simpkins

A young woman with curly hair smiling, wearing a faux fur hat, a black denim jacket with gray cuffs, and a plaid skirt, standing in front of a brownstone building with a black iron fence.

A marketing professional passionate about brand strategy, event marketing, and social media, with a bachelor’s degree in Advertising, Marketing, and Communications from the Fashion Institute of Technology.

XIARA REYES

A young woman sitting indoors, wearing a yellow button-up top and a cream-colored fur coat, with her dark hair slicked back. Behind her are large green plants and a window showing a city street and buildings outside.

A brand designer with experience in brand activation, advertising, and graphic design. With a bachelor’s in Spatial Experience Design and an associate’s in Communication Design from the Fashion Institute of Technology, she crafts visuals and spaces that bring a brand’s story to life.